Audiences will be able to experience the new horror movie Heretic in a one-night-only “multisensory” screening just before Halloween. A24 is known for stepping outside the box when it comes to the films it produces, with ground-breaking movies like The Lighthouse and Talk to Me under its belt. Now, the new-age production company is taking its signature innovation to theaters across America. Mark your calendars and start looking for a participating theater near you, because you won’t want to miss what they have in store.
Heretic follows two young missionaries, played by Yellowjackets’ Sophie Thatcher and Genera+ion‘s Chloe East, who have to prove their faith when they knock on the wrong door of the twisted Mr. Reed, played by Hugh Grant. The two girls are forced to join a deadly game of cat-and-mouse in the film directed by Scott Beck and Bryan Woods. The religious thriller, produced by Stacey Sher, Scott Beck, Bryan Woods, Julia Glausi and Jeanette Volturno, is set to break boundaries in more ways than one.
For one night, October 30th to be exact, Joya Studio is partnering with A24 to bring an exclusive multisensory experience screening of their upcoming film Heretic to Alamo Drafthouse theaters nationwide. The movie will be a perfect medium for this unique immersive experience, since a highlight of the film includes a scene with a blueberry pie. The theater is set to fill with the sweet scent of fresh-baked blueberry pie to immerse viewers in the moment of the film. Fans can also look forward to receiving exclusive treats and scratch-and-sniff cards at all other U.S. advanced screenings on Oct 30, allowing them to actively experience the delicious aroma during this pivotal scene.
Joya Studio Is Long-Time Collaborator With A24 To Bring Innovative Products To VIewers
Joya Studio, known for its innovative candles and fragrances, has collaborated with A24 to produce a line of movie genre-themed candles, with scents like “Horror” and “Rom-com.” The sensory focused company also produced the Auditor Trophy candle inspired by the award-winning film Everything Everywhere All At Once.
For the multisensory experience showing of Heretic, Joya Studio is employing its atomization technology to create an elevated scent experience by using cold-air diffusion. This method disperses scented molecules in fine and dry air, creating an olfactory sensation without the need for heat, water, alcohol, or chemical solvents, making it safe and eco-friendly while creating a consistent smell. The cutting-edge technology preserves nuances and therapeutic properties of scents, so fans can be transported back to their grandma’s kitchen when the pie comes on screen.
Related
Heretic Review: Enough to Send a Crack Through Your Belief System [TIFF 2024]
Scott Beck and Bryan Woods’ latest pits Hugh Grant against Sophie Thatcher and Chloe East in a battle of wits.
As Joya Studio and A24 expand their partnership, fans can only hope that this technology can continue to create immersive viewing experiences in future films. With more A24 movies returning to Regal Theaters this season, A24 is showing their focus on theater viewings that will hopefully continue. Fans should grab their tickets now for the multisensory experience that will be at Alamo Drafthouse theaters on October 30 only.
Two young women of faith are drawn into a deadly game of cat and mouse after seeking refuge in the house of a mysterious and unsettling man. As they navigate a labyrinth of psychological and supernatural horrors, their beliefs and survival instincts are pushed to the limit.
- Release Date
- November 8, 2024
- Runtime
- 110 Minutes
- Main Genre
- Horror
- Studio(s)
- A24
- Distributor(s)
- A24
- Character(s)
- Mr. Reed , Sister Barnes , Sister Paxton , Elder Kennedy , Prophet