Alix Earle and Alex Cooper’s ongoing feud doesn’t appear to be simmering any time soon.
One day after Earle, 25, announced that she was “on it” after Cooper, 31, requested she publicly break down their mysterious conflict, Earle shared a video that captured the moment she first watched Cooper’s request.
“Shoutout to my friends for knowing I would want this moment captured,” Earle captioned the Tuesday, April 14, TikTok clip. Additional text, pasted atop the clip, further set up the scene: “If you’re wondering, this is how I was woken up the morning after Coachella.”
The video then showed two of Earle’s friends opening a bedroom door to greet a sleeping Earle with a phone poised to play Cooper’s request to “get specific … what’s the beef?”
Alex Cooper and Alix Earle seemed like the perfect duo when they initially joined forces — but the social media stars had a falling out. Cooper launched her Unwell Network in August 2023, signing Earle as her first hire. The following month, Earle’s “Hot Mess” podcast released its first episode. More than a year later, […]
One of the two friends are then seen telling a horizontal Earle, surrounded by pillows, “We have to show you a TikTok,” before Earle lifts herself up to see what’s on the screen. As Cooper’s voice is overheard in her recording, which was posted by the “Call Her Daddy” podcast host on Monday, April 13, Earle asks her friend, “Is it funny?” before continuing to tune in.
When Cooper is heard telling the camera, “What’s the beef?” Earle says, “OK” with a smile before the video cuts to her grabbing her own phone and telling her pals, “That just literally made my morning.”
Alix Earle Jamie McCarthy/Getty Images
Cooper made headlines on Monday when she recorded herself questioning Earle for allegedly alluding to drama between the pair by reposting a TikTok throwing shade at Cooper.
“You guys know I don’t usually address this kind of stuff because it feels like a waste of time. And honestly, it’s embarrassing to participate in this,” Cooper said in her video. “But I am obviously seeing the videos and I’m getting tagged. I see the DMs, I see the comments. So, at this point, it just feels long overdue.”
Cooper, who recorded Earle’s “Hot Mess” podcast from September 2023 to February 2025 under her Unwell Network media company, then directly addressed Earle: “Hey, girl. The passive aggressive reposts and the ‘likes’ and the commenting on things, I gotta call you out here. There’s no NDA and no one is stopping you. Stop hiding behind other people and just say it yourself. What’s the beef?” (Earle went on to launch her “Get Real With Me” series outside of the Unwell Network.)
Alex Cooper Elyse Jankowski/Getty Images
Cooper continued, “I’m really tired of waking up and seeing you using this fake drama to distract from other s*** going online for you. Not interested. I know what happened and so do you. So talk. Unless the fake narrative that you’re creating happens to be way more interesting than the truth. I have nothing to hide when it comes to you and me. Unless you actually have something to say, I’m out.”
Rumors of a rift between the pair stemmed from their work together at Unwell, and gained momentum once “Hot Mess” was dropped by the company in 2025.
At the time, Earle addressed the show’s dismissal via two TikToks. “Obviously, there’s been a lot of chatter online this week about me and work. And I also have no idea what’s going on,” Earle said in one before a second continued, “Don’t really want to get into the details of it all, and I kind of can’t get into the details of it all right now, but I’ve loved it so much, and I’m really proud of what I built with the podcast.”