Counting fans in Meghan Markle, Kate Middleton, and a few hundred thousand people on Instagram, Missoma’s appeal is hard to deny. The British jewelry brand is loved for making trend-forward, affordable pieces—and its empire’s reach is steadily growing. (November 2020, for instance, saw the brand introduce men’s chains that Connell Waldron would undoubtedly approve of.)
Now, for the first time in Missoma’s 13-year history, the brand is tapping into fine jewelry. Called Missoma Fine, the brand’s foray into 14ct launched earlier today. The 44-piece collection encompasses rings and earrings, with prices ranging from $104 to $1,454.
Keeping with the brand’s subtly edgy ethos, Missoma Fine includes easy-to-layer pieces befitting a range of personality types. There are dainty, minimalist huggies, while gold adaptations of the brand’s claw shapes lend more of a British rocker feel.
Considering the meteoric rise of DTC jewelry brands offering 14k pieces at non-soul crushing prices (take for example Mejuri, Vrai, Aurate and ByChari), Missoma Fine comes at a smart time. The ability for women to shop for 14k gold pieces for themselves online has become increasingly common in the last few years.
“After being one of the first brands to work within demi-fine jewelry, we’ve applied those years of understanding craftsmanship and honing our design-led aesthetic to fine jewelry, offering customers elevated pieces that are still undeniably Missoma. Luxury for the everyday, Missoma Fine steers our brand in a new direction for 2021 and beyond,” Missoma CEO and Creative Director Marisa Hordern said in a press release shared with ELLE.com.
Below, some of the chicest pieces to shop from Missoma Fine. And, PS, the hoop earrings Kate Middleton has been spotted in on numerous occasions from Missoma are still in stock. Likewise, Meghan Markle’s on-trend signet ring (which the Duchess sported on a trip to Sussex in 2018), as well as the coin necklace Meghan wore on a March 2020 trip to London’s Story Telling Studio are currently in stock at the moment as well.
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