As a beauty editor, I’m lucky that I get sent and test a number of new makeup, fragrance, hair and skincare products for a living. However, those of us in this line of work are aware that if we were not fortunate enough to be in this position to have access to luxury beauty products then, realistically, we might not actually be in a position to buy many of the high-price-point products that we are sent. That’s not to say that expensive products are bad but rather that, in the real world, forking out £100+ for a product is not feasible for a large portion of the population (myself included).
What’s more, in an age of de-influencing (where many are taking to social media to share the products they think are overhyped or not worth the money), we’ve never been more conscious of the products that are being pushed on our algorithms, and we’re beginning to raise an eyebrow when we’re served a video that claims a product is a so-called must-have (“Run, don’t walk!”). This is particularly true given the cost-of-living crisis that has many of us re-evaluating what and where we spend our money. And it can be a real let down when a hyped-up or expensive investment turns out to be, well, a bit rubbish.