30 Sensational Gowns for Fancy Occasions, as Recommended by a


Team Who What Wear has over a decade of combined experience working in the industry as stylists, fashion editors and merchandisers, and having dressed stars for glamorous magazine covers and red carpet events, we can, by now, pinpoint the traits of an enduring gown that turns heads but always feels elegant—one that is unique yet timeless and appropriate for the majority of formal occasions. Our advice? Look out for unique, elevated details—things like a cape effect, a feathered trim or an interesting neckline. Even an unexpected colour (of course, black and white remain the most classic, but opt for a bright hue that looks incredible on you and you’re bound to be remembered) or textured fabric. Either that or channel Carolyn Bessette-Kennedy, and go extremely minimalist. 

Keep scrolling to see the 30 best gowns that we, as stylists and all-round “fashion people,” would happily wear for elegant affairs this year and for many to come. If only our invites hadn’t got lost in the post…

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