At the risk of sounding like a broken record, how great is H&M right now? The brand has always been one of the biggest high-street hitters, but over the past few seasons, it has surpassed even itself. What makes H&M stand out from other affordable fashion retailers is that it doesn’t merely follow the trends laid out on the runways—it starts them.
It’s this constant ability to surprise and delight us that keeps us coming back to H&M in times where some sartorial inspiration is required. And that’s precisely what we find ourselves in need of at the moment as we enter the winter lull. With the novelty of layering starting to wear thin but the ease of dressing and comfortable warmth of spring still a long way off, it’s easy to lose your way in terms of style. But H&M has the solution, for it is already championing some of the best colour trends for S/S 22 in ways we can start wearing now.
Cleverly, H&M has identified seven trending colours that feel fresh and has used them to inject a new lease of life into its winter product categories—think coats, knitwear, and tailoring. For those of you who are keen to start investing in your springtime pieces, fret not, for more lightweight and seasonally versatile items have also been painted in H&M’s 2022 colour palette.
With everything from the saturated shades seen at the likes of Valentino and Saint Laurent to the more muted shades minimalists are sure to gravitate toward, scroll on to see the seven H&M colours of 2022 to start buying into.