I’ve been a big Adam Reed fan for a long time, admiring his editorial flair, clear craft and the warmth of his personality, so I was expecting to like his products when they finally launched. However, I never expected to be so obsessed. Firstly, there’s something for everyone, from fine hair to thick locks, we are all catered to and the formulas are all vegan. The products really work (more on that later) and are affordable, starting at just £9. This is so important as a lot of the haircare we beauty journalists recommend are professional products to preserve the life of your colour or cut, but these are hairdresser-made, salon-quality products without the steep price-tag.
Plus, they smell heavenly. As an admitted exaggerator I often say things are ‘the best thing ever’ but I’m not exaggerating when I tell you these are some of the best smelling hair products I have ever used. You can tell that a lot of thought went into the sensorial experience of doing your hair and it made the products all the more fun to use. Here are my thoughts on the new range.
