I’m a Stylist—Here’s Everything I Would Actually Buy In the


Black Friday has now become a week-, and in some cases even a month-long affair. It should come as no surprise, then, that some of the best Black Friday deals have already begun. The sales period can easily become overwhelming with offers coming at you from all angles. And so today I’m here to help you cut through the noise and focus in on the best high-street deals, with a calm head and a cool, considered approach.

As always, we’re only here to talk about the crème de la crème. I’m a stylist and editor who has seen it all after a decade working in the industry, and so you could say I have pretty high standards. That doesn’t mean I don’t shop on the high street, though. You’ll know from my weekly column that I just tend to focus on those expensive-looking pieces, the ones that still have a premium feel with a more affordable price tag. Not only does this approach mean a more polished-looking wardrobe, but it also guides me towards more classic, timeless pieces that have staying power. 

Yes, shopping high street discounts may seem a little contradictory to this responsible theory, but if you shop wisely the Black Friday sales are actually the perfect time to invest in these kinds of pieces. Often discounts are across everything, rather than just on a specific end-of-season edit you’ll end up regretting later; and they also mean you can bag more premium-quality items on the high street for much less. Think COS cashmere, H&M wool coats and Mango’s real leather boots. 

After browsing the best Black Friday high street sales so far, I can confirm there are plenty of these elevated styles available with some pretty epic markdowns. Below, I’ve rounded up the best of the best, and linked out the pieces I’m actually considering buying myself. So you can save time and think of this as your one stop sales shop. I’ll be updating this article as the sales continue into next week, but for now, scroll on to enjoy the most expensive-looking sale buys you can find on the high street right now… 

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