HomeFashionSimu Liu Is The New Global Brand Ambassador For Nobis

    Simu Liu Is The New Global Brand Ambassador For Nobis

    Photography courtesy of Nobis

    “This new adventure with Nobis is personal.”

    By Jillian Morgan

    Date October 13, 2021

    Canadian actor Simu Liu is taking on a new starring role: that of the Global Brand Ambassador for luxury outerwear outfit Nobis.

    The Canadian brand’s partnership with the Shang Chi and The Legend of the Ten Rings leading man and Kim’s Convenience star — in celebration of its 15 year anniversary — includes the introduction of a new collection.

    Described as boundary-pushing and timeless, the line features functional silhouettes and incorporates a modern twist that channel’s Liu’s own style.

    Nobis (available in more than 35 countries across North America, Europe and Asia) and the Marvel Studios superhero created a series of vignettes throughout the campaign that correspond with different elements of Liu’s personal journey and professional career. From music to sports and writing, these components of his life signify the obstacles he has overcome based on “preconceived misconceptions due to his ethnicity,” Nobis stated in a release.

    “To me, this new adventure with Nobis is personal — it has provided me with the chance to help continue to pave the way for those who are denied opportunity based on their ethnicity, in ways that bring their voices and stories to the forefront,” Liu said in a statement. “I truly stand behind Nobis and the notion of defying society’s parameters through fashion.”

    The brand — its name derived from the Latin word “us” — also noted Liu’s support of Asian creators and entrepreneurs, and his efforts to challenge the status quo in film and television, as being aligned with its own vision.

    “Over the last 15 years, Nobis has pushed the boundaries of excellence with it’s innovative approach to highly adaptable, fashion forward performance apparel, as such we are extremely honoured to be partnering with a beacon of excellence, change and diversity Simu Liu,” Nobis founders Kevin Au-Yeung and Robin Yates jointly stated. “His determination for diversification and influential strength is inspiring and embodies the Nobis ethos authentically and naturally for this incredibly special milestone.”

    Read The Full Article Here

    - Advertisment -

    Most Popular

    Back on? Brittany Snow Spotted With Tyler Stanaland Days After
    A Bunch Of The “Modern Family” Cast Attended Sarah Hyland’s
    Kelly Osbourne Addresses Decision To Remain On Medication & Not
    ‘House Of The Dragon’ Twist: How That Ending Is A
    The Cordillera Of Dreams review — Affecting lithograph of Chile
    Emmerdale spoilers: Belle Dingle to fall pregnant after steamy Jamie
    New ‘Karate Kid’ Movie Not Connected to ‘Cobra Kai’
    Alexander Vlahos wife: Is the Outlander Allan Christie star married?
    She Official Trailer | A Netflix Original Series
    Aaron Clancy Decided to Give Genevieve Parisi a Shot on
    The Boys – Season 3 Bloopers
    Was ‘The Walking Dead’s Biggest Mistake Announcing Its Spinoffs?
    Roger Waters pens open letter to Putin as his concerts
    Megan Thee Stallion Gets Ready for Halloween With All-New Spooky
    Doja Cat Paints Face, Arms for Paris Fashion Week
    Rocky Kramer’s Rock & Roll Tuesdays Presents “Rocktober” On Tuesday October 4th, 2022 7 PM PT on Twitch
    Kim Greer Guests on The Happy Hour Podcast Friday June 17th, 2022 7 PM EST/ 4 PM PST On YouTube Live
    Beacon Audiobooks Releases “NFL 1970” Written By Author Ian S. Kahanowitz
    Beacon Audiobooks Releases “The Apple Doesn’t Fall Far” By Author Mary Ellen Bramwell
    Beacon Audiobooks Releases “The Things In Heaven and Earth” By Author Michael Scott Hopkins
    The Best T-Shirt Brands for Ultra-Plain, Super-Chic Crew-Necks
    Reformation Approaches NYFW Sustainably + More Fashion News
    Preppy Style Has a New Look
    Proenza Schouler Designers Celebrate Their 20th Anniversary
    ‘Piggy’ Trailer Cuts Deep And Gets Gory
    Peanuts Quiz: Which Charlie Brown Character Are You?
    Blondes in horror movies
    ‘Running Scared’ (2006) is a Brutal Neo-Exploitation Effort