After working in the fashion industry for a while and spending all your working (and a lot of non-working) hours analysing what brands have to offer, you start to hone in on where to find the best deals, what to buy from where and what exactly is worth investing in. Building a winning capsule wardrobe becomes a lot easier since you have a clear idea of the very best pieces out there. So today, I’m going to let you in on one of my best-kept winter-capsule secrets: H&M cashmere.
The luxurious fine wool is widely considered a wardrobe classic thanks to its high quality, warmth and super-soft texture, but it’s also often associated with inaccessibly high prices. I’m here to prove that not all cashmere comes at designer price points, though. We’ve reported before on the joys of M&S and other high-street cashmere, but my favourite after a decade as a stylist has to be H&M’s. It does excellent classics like crew-neck jumpers, but it also thinks outside the box in terms of design, so you can find things like cashmere leggings, shorts and wide-leg trousers on offer. This is comfort but done in a seriously elevated way. And price-wise? Most cashmere pieces on H&M’s site fall into the premium edit, which means it’s part of the brand’s top-quality offering, with prices ranging from £40 to £170.