Sky & Channel 4 Ink F1 Finale Deal; First Look

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Formula 1 Finale Goes Terrestrial  Sky has inked a deal with Channel 4 for Sky Sports’ live coverage of the Formula 1 season finale to also air on the free to air channel this Sunday. Lewis Hamilton stands on the brink of history – victory in Abu Dhabi would clinch an unprecedented eighth world title. The Brit is currently on equal points with adversary Max Verstappen. Sky is billing the race as ‘Lewis v Max: Decider in the Desert’. Earlier this year Channel 4 struck a lucrative deal with Amazon to share the streamer’s coverage of the US Open featuring Brit Emma Raducanu and the broadcaster also secured the Cricket World Cup final from Sky. The F1 deal is likely to be a similarly costly pact. Stephen van Rooyen, EVP & CEO UK & Europe Sky said: “Sunday’s Grand Prix is one of the biggest sp …
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