With breakout single “Cupid” fluttering up sales charts on both sides of the Atlantic, FIFTY FIFTY forms a partnership with Warner Records — a deal that should boost the hit and others.
The K-pop girl is very much on the rise, thanks to the streaming power of “Cupid,” with its original recording, a “Twin” mix and an instrumental cut amassing a combined 377 million-plus streams across all platforms.
It’s on TikTok where “Cupid” gets a lot of love. The song has generated over 8 million TikTok videos and views on the platform are climbing towards 12 billion, and the #CupidChallenge has been added to tens of millions of clips.
“Cupid” has made the crossover into mainstream, all-genres charts. The track debuted on the Hot 100 a few weeks back and it’s now up to No. 60. Meanwhile, in the U.K., the single cracked the top 40 on the latest chart, published April 14, at No. 34. Also, the tune has entered the top 10 on the Global Excl. U.S. chart, lifting 22-9 on the latest tally.
Comprising Aran, Keena, Saena and Sio, FIFTY FIFTY was formed last year by South Korean entertainment agency ATTRAKT.
Now, through the new alliance with Warner Records/Warner Music Group Korea, FIFTY FIFTY is “poised for worldwide superstardom,” gushes a joint statement issued today (April 20).
“We are grateful to Warner Records for the opportunity to discuss innovative ways to bring FIFTY FIFTY to the forefront of the music industry,” comments Sung-il Ahn, CEO of The Givers and co-CEO of ATTRAKT. “We are thrilled to find that our thoughts and visions align with an artist-centered approach, and we are eager to explore potential avenues for success together.”
Adds Tom Corson, co-chairman and COO, and Aaron Bay-Schuck, co-chairman and CEO, Warner Records: “We are thrilled to partner with FIFTY FIFTY to amplify their global smash single ‘Cupid’ and we know there is much more to come.” The Warner Records’ team, they continue, “is excited to create additional opportunities for this powerhouse K-pop girl group.”
The group debuted its first single, “Higher,” on its introductory four-track EP, The Fifty, released Nov. 18, 2022. There’s more music on the way, insist the rising foursome.
“We are so honored to be working with Warner Records, and we are excited to see what the future holds for us,” reads a statement from the band. “We are looking forward to bringing more great music and content to our fans around the world. Thank you for your continued support and love.”